Male Vs Female Shopping Statistics 2024. The split between male and female shoppers is fairly even—52 percent of online shoppers are women, while the remaining 48 percent of online shoppers are male. According to capital one shopping research, women spend nearly $35 trillion globally on consumer goods, equivalent to 50% of worldwide consumer spending.
Online shopping statistics for 2024 (top picks) as we enter 2024, there are 2.64 billion online shoppers worldwide. In the united states, however, women are directly or indirectly responsible for up to $14.0 trillion or 80% of consumer spending.
Nielsen Consumer Insights Major, Nielsen’s Bharat 2.0 Study Reveals A 45 Per.
According to data recently collected, males and females are almost equally as likely to shop online.
The Ecommerce Market Has Grown Tremendously Over The Last Several Years.
Females power up internet consumption, but males dominate online shopping:
48%, With Women Over Age 40 Reporting More.
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Global Consumer Spending Is Evenly Distributed Among The Sexes;
Ecommerce accounts for 13.3% of all clothing and general merchandise sales in the u.s.
48%, With Women Over Age 40 Reporting More.
(mckinsey & company) furthermore, 36%.